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Singapore – 16 February 2022 – ESET, a global leader in digital security, today announces its new branding with the tagline ‘Progress. Protected.’. In Singapore, this new brand proposition will be supported with a fully integrated campaign that will feature digital, video and cinema advertisements. Throughout 2022, ESET will celebrate progress within technology by spotlighting a number of fascinating thought leaders across a range of fields, who will provide their own inspiring insights on what progress in technology means to them and how it’s helping to change the world for the better.

This new brand positioning was inspired by the insight that while the power of human ideas remains the leading catalyst for the world’s progression today, progress is advanced via the connectivity provided by technology, which needs protecting. Human and technological progress is now more vulnerable than ever to attack, and ESET is positioned to protect the continued advancement of this innovation through the provision of its industry-leading security software and services.

ESET is introducing the concept of Progress. Protected in a series of high-level brand films shot by Academy Award nominated documentary filmmaker Hubert Davies, in which leaders in science, education, innovation, and space exploration discuss progress from their specialist point of view. These thought leaders’ insights will be brought to life with powerful, bespoke illustrations created by four top-class artists: John Tomac, Jun Cen, Marcellus Hall and Bruno Mangyoku, and executed through digital, print and OOH advertising.

ESET will celebrate these champions of progress in their own fields, who have been carefully selected by ESET as they show the power of human progress:  

• Chris Hadfield, astronaut, engineer, pilot, and author of four international bestsellers– for his work in promoting technological progress and innovation via collaboration, and his unique perspective on our world. Read more here.
• Dr. Mimi Ito, cultural anthropologist, Professor in Residence at the Humanities Research Institute at the University of California – for her research into and promotion of youth enablement in technology for a safe and progressive future.
• Dr. Ayana Elizabeth Johnson, marine biologist, co-founder of the non-profit think tank Urban Ocean Lab, co-founder of the climate initiative The All We Can Save Project and co-creator of the podcast How to Save a Planet – for her work in ocean conservation and raising awareness of climate solutions to secure the future of our planet.
• Steven Johnson, author of thirteen books focusing on the intersection of science, technology and personal experience, and host of the American Innovations podcast – for his research into the history of transformative ideas and the role diversity plays in creating the most innovative solutions for the present and future.

“The world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancement of our society,” explains Richard Marko, CEO of ESET. “Most of the time, technology does just what it is supposed to, but to ensure continued progress in the digital age, we need someone to question what’s going on in the background. I believe that is an important task for our company, as to protect technology means to protect progress itself.”

“If we imagine for a moment, losing the contributions to our progress and future made by our “Champions” and other everyday heroes, it becomes clear exactly what is at stake. That is why ESET places great importance on the technology, research and corporate responsibility initiatives that we pursue with our colleagues, customers, partners and the communities in which we operate.” adds Marko. “Through this new brand positioning, and raising awareness of it through an integrated campaign, we hope to demonstrate ESET’s investment and passion for progress through technology.”

Visit https://eset.version-2.sg/project-progress/ to learn more about the Progress. Protected. campaign.

About ESET
ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. ESET pioneered and continues to lead the industry in proactive threat detection. ESET NOD32 Antivirus, its flagship product, consistently achieves the highest accolades in all types of comparative testing and is the foundational product that builds out the ESET product line to include ESET Smart Security. ESET Smart Security is an integrated antivirus, antispyware, antispam and personal firewall solution that combines accuracy, speed and an extremely small system footprint to create the most effective security solution in the industry. Both products have an extremely efficient code base that eliminates the unnecessary large size found in some solutions. This means faster scanning that doesn’t slow down computers or networks. Sold in more than 160 countries, ESET has worldwide production headquarters in Bratislava, SK and worldwide distribution headquarters in San Diego, U.S. ESET also has offices in Bristol, U.K.; Buenos Aires, AR; Prague, CZ; and is globally represented by an extensive partner network. For more information, visit our local office at https://eset.version-2.sg.

About Version 2 Limited
Version 2 Limited is one of the most dynamic IT companies in Asia. The Company develops and distributes IT products for Internet and IP-based networks, including communication systems, Internet software, security, network, and media products. Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 Limited offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which includes Global 1000 enterprises, regional listed companies, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities. For more information, please visit https://www.version-2.com.sg/ or call (65) 6296-4268.