ESET Launches Global Campaign: Prevention First: Decoding to Protect Business
Created: 2024-10-02 07:36:18
BRATISLAVA — September 30, 2024 — ESET, a global leader in cybersecurity solutions, is proud to announce the launch of its latest global campaign, “Prevention First: Decoding to Protect Business.” This fully integrated marketing and communications campaign aims to educate organizations of any size on enhancing their cybersecurity strategies by incorporating a proactive, prevention-first approach to stay ahead of cyber threats.
Typically, businesses tend to adopt a reactive approach, focusing on detecting and responding to cyberattacks only after they occur. While detection is crucial, this approach can leave businesses struggling to catch up with increasingly sophisticated threats. The "Prevention First" campaign is designed to change this narrative. It encourages businesses to reduce their attack surface, invest in robust defenses, and adopt a proactive stance toward cybersecurity.
"Prevention is achievable with the right tools," said Mária Trnková, chief marketing officer at ESET. "We’ve built this campaign to help organizations stop threats before they even enter their networks. Our goal is to provide not just the knowledge, but the actionable insights that businesses need to protect themselves in today’s digital world.”
A key element of the campaign lies in decoding cybersecurity and aims to break down complex prevention concepts into clear, actionable insights. It will help businesses further understand the critical components of a holistic security strategy, from minimizing attack surfaces to reducing complexity, achieving better cyber hygiene, and staying compliant.
The campaign will be rolled out across ESET offices globally over the next year and will feature educational content, visual tools, and a social media extension to help decode the complexities of cybersecurity and implement innovative preventive measures.
For over 30 years, ESET has been dedicated to protecting organizations from evolving digital threats. With advanced security solutions powered by AI, machine learning, human expertise and a prevention-first approach, ESET remains committed to innovation and to delivering comprehensive protection. ESET's "Prevention First: Decoding to Protect Business" campaign empowers organizations to take a proactive stance, ensuring that they are ready for the challenges of tomorrow’s digital world. By decoding complex cybersecurity topics and providing businesses with the right tools to implement preventive measures, ESET is helping organizations build resilience and stay secure in an increasingly digital world.
To learn more about the Prevention first campaign, visit campaign’s website and follow ESET’s official channels like the ESET Blog, ESET Newsroom, or WeLiveSecurity.com for upcoming events and educational materials.
About ESET
ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. ESET pioneered and continues to lead the industry in proactive threat detection. ESET NOD32 Antivirus, its flagship product, consistently achieves the highest accolades in all types of comparative testing and is the foundational product that builds out the ESET product line to include ESET Smart Security. ESET Smart Security is an integrated antivirus, antispyware, antispam and personal firewall solution that combines accuracy, speed and an extremely small system footprint to create the most effective security solution in the industry. Both products have an extremely efficient code base that eliminates the unnecessary large size found in some solutions. This means faster scanning that doesn’t slow down computers or networks. Sold in more than 160 countries, ESET has worldwide production headquarters in Bratislava, SK and worldwide distribution headquarters in San Diego, U.S. ESET also has offices in Bristol, U.K.; Buenos Aires, AR; Prague, CZ; and is globally represented by an extensive partner network. For more information, visit our local office at https://eset.version-2.sg.
About Version 2 Limited
Version 2 Limited is one of the most dynamic IT companies in Asia. The Company develops and distributes IT products for Internet and IP-based networks, including communication systems, Internet software, security, network, and media products. Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 Limited offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which includes Global 1000 enterprises, regional listed companies, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities. For more information, please visit https://www.version-2.com.sg/ or call (65) 6296-4268.
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